It’s no secret that online shopping has skyrocketed in recent holiday seasons, and experts expect the trend to continue. Deloitte’s annual holiday retail projections predict online holiday sales to near $150 billion in 2019. Big-box and online-only retailers will continue to battle it out with free last-minute shipping and unbeatable prices, but a coordinated effort from small businesses can add a new platform to the mix.
Small businesses often struggle with online retail. Whether it’s due to a lack of manpower or a product of prioritization, the failure to maintain an e-commerce platform can hurt businesses this time of year. To make online retailing easier, small businesses can work together to develop a holiday season platform. You could create an online gift guide by promoting the hottest items from your combined inventories in a single online store. Use an e-commerce tool like Shopify to make the technology easy to use and manage. Finally, promote your platform on Small Business Saturday so customers can check it out all season long.
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It’s still early, but your preparations for the holiday shopping season should be in full swing. As you plan, find ways to work with other small businesses in your community. By teaming up for the holidays, your local business community can execute bigger campaigns and achieve bigger results. This way, this holiday season won’t be all about the big boxes.